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Launch of the latest Super Titanium collection

13 . 09 . 2013

Citizen pursues excellence by expanding its superiority in technological advancement with its latest Super Titanium collection

Bangalore, September 13th, 2013: Persistent in expanding its superiority in technological advancement, Citizen announced the launch of its latest Super Titanium collection, today. Pegged as the 'next-generation revolutionary' watch, the Eco-Drive Super Titanium collection, originally launched in 2011, is a fantastic example of exceptional design combined with advanced technology.
As one of the pioneers in adopting eco-friendly technology in the watch manufacturing industry, Citizen Watch Company has responsibly shouldered its commitment to reach out to the global market, ensuring a culture of positive change and an ongoing evolution. The revolutionary technology of the Eco-Drive collection has successfully used futuristic environment-friendly concepts that power the watch to function anytime and anywhere as long as there is light.
While Citizen's most popular 'Eco-Drive' technology allows the watch users a worry-free wear, Super Titanium incorporates Citizen's committed pursuit of materials and advanced technologies, which resulted in a unique synergy of lightness and toughness. Thanks to the Company's original technology of ion-plating, also used in space programs, integrated with quality metal the Super Titanium collection is five times harder and 40% lighter than other stainless steel watches.
All models from the latest Super Titanium Collection feature a high-quality sapphire glass that helps resistance against scratches and always guarantees a perfect view on the time display. The watches are also water- resistant up to 100 meters.
Mr. Katsusuke Tokura, MD, Citizen Watches (India) Pvt. Ltd. said, "When Citizen launched it Super Titanium collection in 2011, we promised to be back with several more contemporary designs. We have stuck to our commitment with the launch of the latest Eco-Drive Super Titanium range. We have always considered India to be an important market, which is highly aware of technology and fashion. Our target-consumer in India is the 'new rich-young generation' who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies."
The 'Gen-next' timepieces symbolize resilience, elegance, toughness and technological mastery, a perfect range of all-occasion watches for trendsetters who are fashionable and yet enjoy the casual and sporty look.
Super Titanium, Caliber B620 & J810
Watch Model Numbers: CA4011-55A, CA4011-55L, CA4015-54E, AW1241-54A, AW1241-54L, AW1245-53E, CA4021-51E, CA4021-51A, CA4025-51W, AW1251-51E, AW1251-51A, AW1255-50W
Eco-Drive running time: 6-9 months (based on the caliber)
Hour, minute and second hands with date display
Chronograph function
Sapphire glass 
Caliber  B620 & J810
Case: Titanium + Ion Plating
Band: Titanium with fold over clasp with push buttons
Glass: Sapphire crystal
Water resistance: 10 Bar








CITIZEN HOLDING Co. Ltd of Japan, a JPY 272.1 Billion (US $ 2.73 Billion), multinational company with an 83-year heritage, sells world-class watches and allied products in more than 150 countries worldwide. CITIZEN WATCHES (India) Pvt. Ltd., entered India in 1997 and was heralded by the revolutionary Eco-Drive - light powered watches, lending an air of excitement and expectation around the CITIZEN brand name and adding to the excellent equity CITIZEN already enjoyed in India.
With its wealth of technological expertise build up over many years, CITIZEN  has achieved impressive number of technical accomplishments in integrating special features in the Eco-Drive Collection, like – Eco-Drive SATELLITE WAVE, Super Titanium series and many more. CITIZEN Eco-Drive incorporates an advanced watch technology with great styling, to bring to the consumers, an unbelievable range of watches.
For further information please contact:
Name of Media Contact: Aditya Sengupta
Title of Media Contact: Marketing Manager
Company Name: Citizen Watches (India) Pvt. Ltd.
Contact Phone Number: 080-43473777
Contact E-mail Id:
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